For the Lower East Side Tenement Museum’s new exhibitions at 103 Orchard Street, S+7 created an online experience which allows users to immerse themselves in the lives of the building’s former residents. Visitors unlock stories via everyday objects from the 1960’s, ’70’s, and 80’s (a record player, a bunkbed, a boy scout handbook) and delve deeply into video, audio and written accounts from the original tenants themselves. Testimony from world-renowned scholars provide context and analysis, and visitors can participate by uploading images of meaningful objects from their own families immigration histories.

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Visitors enter through the building’s buzzer.
We move through 360º views of the apartments, discovering tenant objects.
Inside, we move through 360º views of the apartments, discovering tenant objects.
Tenement Musuem
Record player as portal to the past.

Our concept and design proposal for this project garnered a generous NEH grant, financing design completion and full site production.

 

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We learn about a tenant, the building’s super, through his tool belt.
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Visitors jump between time periods using household objects.

In a second phase, S+7 then created physical corollaries, with which to bring the experiences begun on the website to the actual lived spaces of the 103 Orchard building. These projects resonate with the organization’s history and mission, providing tangible, physical interactives which will further the understanding of New York’s vibrant immigrant experience.

 

S+7’s concept and design work—for the second year running—earned a large NEH grant, enabling the Lower East Side Tenement Museum to build these ambitious physical experiences.

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An array of large touch screens reveal information about the city’s vast immigrant communities.